AlphaBeasts! is Tengu, a red-faced, long-nosed goblin that roams the world making mischief & punishing the vain. You may have seen masks of this character in Japanese restaurants.
Acrylic on advertisement for Post Bran Flakes, scanned from Delineator magazine, December 1930, ~ 6"x9"
What a lovely, supportive headline, eh? And the copy is even more so:
"You may as well be frank with yourself-- let the least shadow of fatigue dim your facial freshness, let the tiniest trace of tiredness write its hairline autograph at the corners of your eyes or mouth-- and-- "She looks positively washed out, poor dear!" they will say-- "She's one of my best friends and I wouldn't have her hear me say it for worlds, but I'm afraid, so afraid, she's beginning to lose her looks."
Of course, bran flakes will reverse that pesky aging process! Ah, advertising. I sometimes wish Tengu would target copy-writers!